Community energy projects can also stimulate energy efficiency measures. Newnham Croft school in Cambridge installed PV after raising £10,000 with Solar Schools. With the backing of the entire community the project has since been able to carry out a whole host of energy efficiency measures, including installing insulation and efficient lighting, initiatives they had been trying to get off the ground for many years. Environmentalism is now woven inextricably into the school’s image of itself, from the pupils to the staff and the management team. Microgeneration turns the current electricity system paradigm on its head. Instead of being passive recipients of electricity, schools, homes and businesses that generate their own become actively engaged in the dynamics of energy production and consumption.